WM Morrison Supermarkets plc Shares
WM MORRISON SUPERMARKETS PLC (MRW) Shares
ABOUT WM MORRISON SUPERMARKETS PLC
WM Morrison Supermarkets plc is the fourth largest supermarket chain in the UK, with a history dating back to 1899, when it was founded by William Morrison, who started the business as an egg and butter merchant under the name Wm Morrison Limited.
The company began to steadily expand in the 1950s with the opening of a small shop in the city centre of Bradford. The company went on to open its first supermarket, named “Victoria” in the Girlington district of Bradford in 1961.
The company commenced the expansion of its portfolio with the purchase of British supermarket chain Safeway in 2004. This allowed Morrisons to broaden its presence in Southern England with the addition of 479 stores.
The company began its multi-channel diversification when it opened a concession store with budget retailer Peacock’s in 2010.
This was followed in 2013 by the announcement of its partnership with online distributor Ocado in order to launch its online service.
Today the company employs 110 000 people serving around 11 million customers weekly, with a market share of 10.14%.
OVERVIEW OF WM MORRISON SUPERMARKETS PLC
WM Morrison Supermarkets plc seeks to drive growth based on a six-pronged strategy. Firstly, it works to differentiate itself with competitive prices, while providing own brand products with high value for money.
Secondly, the company continuously hones its service delivery in order to remain responsive to the market.
Thirdly, it works to add popular and needed services to its list of offerings, including key cutting, mobile phone repair stations and pick-up points that are compatible with leading online retailers.
Fourth, the company creates a lean and streamlined business model through well-trained teams on the ground, that can deliver enhanced customer service.
Fifth, the company develops local solutions so that its local stores can cater for specific community demands, which translates more meaningfully on the national level.
And finally, the company has recently undertaken the commitment to refit and refresh its stores and cafés, incorporating ideas that have been suggested by customers and staff, under the Fresh Look initiative.
The combined implementation of these key strategic points serves to make the company market responsive while driving growth going forward.
VISION & VALUES OF WM MORRISON SUPERMARKETS PLC
WM Morrison Supermarkets plc has integrated several principles that it implements within the communities where it operates, in order to ensure a productive impact while retaining positive community sentiment.
These include the responsible retailing of alcohol, maintaining and improving its standards of animal welfare, employing rigorous standards in animal testing, and promoting the responsible use of antibiotics.
The company also works closely with its British farming suppliers in order to source quality produce while promoting sustainable local economic investment.
The integration and implementation of these values serve to retain customer loyalty while ensuring a high level of service delivery.
MARKET PERFORMANCE OF WM MORRISON SUPERMARKETS PLC
WM Morrison Supermarkets PLC currently trades on the Financial Times Stock Exchange (FTSE), where investors can buy shares under the stock symbol MRW.
Data from the company’s 2019 financial analysis shows total revenue up 0.4% to £ 8.83 billion, profit before tax and exceptional items up 5.3% to £ 198 million, and statutory profit before tax up 48.5% to £ 202 million.
Interim ordinary dividends were up 4.3% to 1.93p, and special interim dividends of 2.00p, taking total interim dividends up 2.1% to 3.93p.
Based on this solid performance the company is in line for stable and continued growth, providing a healthy share price with good long-term yields for those who choose to buy shares.
Buy WM MORRISON SUPERMARKETS PLC stocks / shares – ? A Step by Step Guide how to Buy / Purchase WM MORRISON SUPERMARKETS PLC Stocks or Shares online.
Before buying any stock or share one has to consider a few factors.
STEP 1: PROPER RESEARCH IS ESSENTIAL
Upon deciding you want to buy WM MORRISON SUPERMARKETS PLC Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.
Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.
STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN WM MORRISON SUPERMARKETS PLC STOCKS / SHARES
It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a $5 stock, multiply 100 by $5 to get $500.
STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE
Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.
STEP 4: OPEN A BROKERAGE ACCOUNT
A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.
STEP 5: COMMIT AND PURCHASE WM MORRISON SUPERMARKETS PLC STOCKS / SHARES
Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out. Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of WM MORRISON SUPERMARKETS PLC stocks / shares.
5 Questions to ask yourself before purchasing any stocks or shares.
- Is it the best time to buy this stock / share?
- Should I buy WM MORRISON SUPERMARKETS PLC stocks / shares in the current economic climate?
- Can I afford to buy this stock / share?
- What is the forecast of the stock / share growth?
- What is the current price per earning ration on the stock / share?