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SSE plc


Buy SSE plc shares

SSE PLC (SSE) Shares


SSE plc (Scottish & Southern Energy Investor) is one of the UK’s largest energy companies and its second largest supplier of gas and electricity.

Headquartered in Perth, Scotland it operates in the United Kingdom and Ireland. They generate, transmit, distribute and supply electricity; and handle the storage, distribution and supply of gas and utility contracting and telecoms.

Scottish and Southern Energy was formed in 1998, following a merger between Scottish Hydro-Electric and Southern Electric.

In 2000 it acquired the SWALEC energy supply business which operates exclusively in Wales while SSE operates in Scotland and England.

In 2004 the company acquired power stations and in 2008 an Irish wind farm business.

In 2010, natural gas exploration and production assets followed and the core company branding changed from Scottish and Southern Energy to SSE.


  • SSE plc has built up a portfolio of businesses comprising energy suppliers Atlantic Electricity and Gas, electric networks such as Scottish and South energy power, Gas networks, telecoms, contracting, retail, gas storage, SSE pipelines and national networks.

  • Services delivered include power generation and distribution, natural gas production, transportation and distribution, telecommunications and metering.

  • Scottish & Southern Energy Investor has been successful in terms of both core growth and new projects and has been growing their customer base and generation capacity as well as the acquisition of companies in related businesses.

  • It employs more than 20 000 people and subsidiaries are organised into the main businesses of generation, transmission, distribution and supply of electricity; storage and supply of gas; electrical and utility contracting, and domestic appliance retailing and telecoms.


  • SSE plc creates value for shareholders who purchase shares with them by focusing on earning returns, sustaining skilled jobs and making a positive economic and social contribution to the countries in which it operates.

  • Scottish & Southern Energy Investor believes they have the opportunities to do this as a responsible provider and that dividends should be at a sustainable level and reflect the quality and nature of its assets and operations.

  • Financial strength enables SSE to secure funding from debt investors at competitive and efficient rates and take decisions that focus on the long term.

  • In the last financial year SSE’s community investment funds delivered over £ 5.1m in grants to community projects, helping over 460 not-for-profit organisations.


  • SSE plc’s shares are traded on the Financial Times Stock Exchange (FTSE) under the stock symbol SSE listed in the Electricity Generation and Distribution sector.

  • At the end of 2-18 SSE reported revenue of £ 31,226.4 million, operating income of £ 1,678.9 million and net income £ 920.1 million.

  • This performance makes it viable for shareholders to buy or sell SSE plc shares and expect sound dividends and returns in 2019 and further.

Buy SSE PLC stocks / shares – A Step by Step Guide how to Buy / Purchase SSE PLC Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy SSE PLC Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of SSE PLC stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy SSE PLC stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?


Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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