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Southern Cross Media Group

 

Buy Southern Cross Media Group shares

SOUTHERN CROSS MEDIA GROUP (SXL) Shares

ABOUT SOUTHERN CROSS MEDIA GROUP

Southern Cross Media Group Limited operates broadcasting and publishing businesses and is one of Australia’s major media companies as the parent company of Southern Cross Austereo.

It operates regional radio and television stations in Australia and publishes community newspapers in the United States. Its headquarters are in South Melbourne.

The company, previously known as Macquarie Media Group, was founded in 2007 and in 2007 officially acquired Southern Cross Broadcasting’s assets.

In 2009 shareholders approved a restructuring plan and the company was renamed from Macquarie Media Group to its current name.

OVERVIEW OF SOUTHERN CROSS MEDIA GROUP

  • Southern Cross Media Group Limited operates through Metro, Regional, and Corporate segments.
  • The company offers a range of content across free to air television, approximately 80 metropolitan and regional FM and AM radio stations, digital audio and radio, social media networks, online, mobile and events.
  • The company’s radio stations include Buddha, kid’s radio station Kinderling, music genre stations Easy, Classic Rock, Old Skool and country music favourite, Modern Rock and The Range.
  • The Company’s broadcast channels include seven, 7mate and 7two, nine, ten, life, go, gem, eleven and one.

VISION & VALUES OF SOUTHERN CROSS MEDIA GROUP

  • Southern Cross Media Group Limited prides itself on a culture that attracts and retains the most talented and creative people in an environment where they can perform at their best. They recognises and respects individuals’ unique contributions and encourages their full potential.
  • It is a dynamic company with clear values, a fantastic culture and the vibrant, fast-paced and highly supportive work environment that values its people and customers.
  • Its main radio station, Southern Cross Austereo (SCA) is committed to a partnership with organisations as part of its charity program, SCA Embrace since January 2019.
  • Charities will be provided support via community service announcements and content opportunities across the company’s extensive radio, television and digital networks.
  • Southern Cross Media Group Limited follows this sustainable value chain to ensure that current and future needs of customers are met and aims to maximise returns, income levels, growth and capital appreciation for shareholders who purchase shares with them.

MARKET PERFORMANCE OF SOUTHERN CROSS MEDIA GROUP

  • Southern Cross Media Group Limited’s shares trade on the Australian Securities Exchange (ASX) under the stock symbol SXL, listed in the Consumer Discretionary sector.
  • Highlights of the company’s performance in 2019 include group revenue of US Dollar 660.1 million, that was 0.5% up on the prior year. Group EBITDA of US Dollar 147.4 million was down 6.9% on the prior year, reduced by US Dollar 12.5 million of significant items and restructuring costs. Underlying net profit after tax was US Dollar 76.2 million, which was 3.1% higher than the prior year. Net debt reduced during the year from US Dollar 303.9 million to US Dollar 292.6 million.
  • Due to Southern Cross Media Group Limited’s continued good performance on this market shareholders can buy or sell shares with confidence and expect sound dividends and returns in 2019 and further.

Buy SOUTHERN CROSS MEDIA GROUP stocks / shares – A Step by Step Guide how to Buy / Purchase SOUTHERN CROSS MEDIA GROUP Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.

STEP 1: PROPER RESEARCH IS ESSENTIAL

Upon deciding you want to buy SOUTHERN CROSS MEDIA GROUP Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.

STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN SOUTHERN CROSS MEDIA GROUP STOCKS / SHARES

It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.

STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE

Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.

STEP 4: OPEN A BROKERAGE ACCOUNT

A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.

STEP 5: COMMIT AND PURCHASE SOUTHERN CROSS MEDIA GROUP STOCKS / SHARES

Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of SOUTHERN CROSS MEDIA GROUP stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy SOUTHERN CROSS MEDIA GROUP stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?

 

Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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