SKYCITY ENTERTAINMENT GROUP (SKC) Shares

ABOUT SKYCITY ENTERTAINMENT GROUP

Skycity Entertainment Group Limited is one of Australasia’s leading gaming and entertainment companies based in Auckland, New Zealand.

It owns and operates five casino properties in New Zealand and Australia, in turn including restaurants and bars, two luxury hotels, convention centres and Auckland’s Sky Tower. The group was established in 1996 as owner of Skycity Auckland and took over operations of the complex in 1998.

Since opening its original Auckland casino in 1996, the company has expanded its operations to several cities.

It added more casinos to its portfolio since 2002 and early in 2019 announced a long-term agreement with Malta-based Gaming Innovation Group (GiG) to supply technology for their new real-money online casino to be launched in the third quarter of 2019.

OVERVIEW OF SKYCITY ENTERTAINMENT GROUP

• Skycity Entertainment Group Limited is a diverse business with a vibrant team of more than 6 000 people who work across four locations in Adelaide, Auckland, Hamilton and Queenstown.
• The company’s business includes five world-class casinos, three luxury hotels, more than 50 restaurants and bars, public car parking operations, New Zealand’s largest convention centre, Auckland’s iconic Sky Tower, with property solutions teams who keep everything going.
• Its segments include SKYCITY Auckland, Rest of New Zealand, SKYCITY Adelaide and International Business. SKYCITY Auckland includes casino operations, hotels and convention, food and beverage, car parking, Sky Tower and other related activities.
• Rest of New Zealand includes its operations at SKYCITY Hamilton, SKYCITY Queenstown, SKYCITY Wharf and Associates.
• SKYCITY Adelaide includes casino operations and food and beverage. International Business segment is made up of international customers sourced mainly from Asia.

VISION & VALUES OF SKYCITY ENTERTAINMENT GROUP

• Skycity Entertainment Group Limited recognises that sustainability is critical to all levels of their business and operations and understands the impacts arising from their operations.
• They foster positive impacts and try to mitigate, if not abate, negative impacts, especially when there is potential for harm to either people or the environment.
• The group’s social responsibility activities are focused on doing good for communities, customers, employees and suppliers. T
• heir strategic decisions are made to strengthen the communities they operate in and to provide opportunities for all to enjoy, be entertained and be safe.
• Skycity Entertainment Group Limited follows this sustainable value chain to ensure that current and future needs of customers are met and aims to maximise returns, income levels, growth and capital appreciation for shareholders who purchase shares with them.

MARKET PERFORMANCE OF SKYCITY ENTERTAINMENT GROUP

• Skycity Entertainment Group Limited’s shares trade on the Australian Securities Exchange (ASX) under the stock symbol SKC, listed in the Consumer Discretionary sector.
• Highlights of the company’s performance in 2019 include revenue of US Dollar 802.27 million, net income of US Dollar 144.58 million and a profit margin of 18.02%. Total assets are US Dollar 2,551.95 million, total liabilities US Dollar 1,395.98 million and debt to assets 21.36%.
• Due to Skycity Entertainment Group Limited’s continued good performance on this market shareholders can buy or sell shares with confidence and expect sound dividends and returns in 2019 and further.

Buy SKYCITY ENTERTAINMENT GROUP stocks / shares – A Step by Step Guide how to Buy / Purchase SKYCITY ENTERTAINMENT GROUP Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.

STEP 1: PROPER RESEARCH IS ESSENTIAL

Upon deciding you want to buy SKYCITY ENTERTAINMENT GROUP Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.

STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN SKYCITY ENTERTAINMENT GROUP STOCKS / SHARES

It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.

STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE

Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.

STEP 4: OPEN A BROKERAGE ACCOUNT

A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.

STEP 5: COMMIT AND PURCHASE SKYCITY ENTERTAINMENT GROUP STOCKS / SHARES

Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of SKYCITY ENTERTAINMENT GROUP stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

1. Is it the best time to buy this stock / share?
2. Should I buy SKYCITY ENTERTAINMENT GROUP stocks / shares in the current economic climate?
3. Can I afford to buy this stock / share?
4. What is the forecast of the stock / share growth?
5. What is the current price per earning ration on the stock / share?