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Reckitt Benckiser Group plc

 

Buy Reckitt Benckiser Group plc shares

RECKITT BENCKISER GROUP PLC (RB) Shares

ABOUT RECKITT BENCKISER GROUP PLC

Reckitt Benckiser Group plc is a British multinational consumer goods company with its headquarters in Slough, England. It produces health, hygiene and home products, and has operations in around 60 countries with products sold in nearly 200.

The company started out in 1999 through the merger of the British company, Reckitt & Colman plc and Dutch company, Benckiser NV. The new management team’s strategy of innovative marketing is the reason for the company’s ongoing success.

In 2005, Reckitt Benckiser Group plc bought the over-the-counter drugs manufacturing business of Boots Group, Boots Healthcare International. In 2008, it purchased Adams Respiratory Therapeutics, Inc. In 2014, it dropped its full name in favour of the RB brand.

Reckitt Benckiser is a global giant with some 40,000 employees. Today, sales exceed five billion and continue to grow.

OVERVIEW OF RECKITT BENCKISER GROUP PLC

  • Reckitt Benckiser Group plc is a manufacturer and marketer of health, hygiene, post-natal and home products. Its segments include ENA and DVM. The ENA segment consists of Europe, Russia, North America, Israel, Australia and New Zealand. The DVM segment consists of Middle East (excluding Israel) and Turkey, Africa, South and North Asia, Latin America, Korea, Japan, and the Association of Southeast Asian Nations (ASEAN).

  • Hygiene, health, home and portfolio brands are split across the geographical segments of ENA and DVM. In its range of hygiene products are disinfectant cleaners, detergents, automatic dishwashing, depilatory products, pest control, and acne treatments.

  • The company’s brands include Scholl, Durex, Mucinex, Cillit Bang, Strepsils, Clearasil, Harpic, Calgon, Lysol, Mortein, Dettol, Veet, Air Wick, Vanish and Woolite.

VISION & VALUES OF RECKITT BENCKISER GROUP PLC

  • The vision of Reckitt Benckiser Group plc is a world where people are healthier and live better. Its mission is to make a difference by giving people innovative solutions for healthier lives and happier homes.
  • The company’ codes covers key issues which include corruption and bribery, confidentiality, discrimination, anti-trust, conflicts of interest, environment, money-laundering whistleblowing, and health and safety.
  • Its most recent activity includes a global campaign to reduce the total carbon footprint of all Reckitt Benckiser products by 20% by 2022.
  • With such an impressive portfolio that is still expanding globally, RB has certainly achieved a clean bill of health business wise. Shareholders who purchase company shares can be assured of the company’s continuous growth.

MARKET PERFORMANCE OF RECKITT BENCKISER GROUP PLC

  • Reckitt Benckiser Group plc trades on the London Stock Exchange (LSE) and is a constituent of the FTSE 100 Index. The company lists under the stock symbol RB on the Financial Times Stock Exchange (FTSE).

  • The total half-year Net revenue is £ 6,240m, representing +1% growth on an LFL basis of which -3% is volume and +4% price/mix. Total growth, at actual exchange rates is +2%, positively impacted by translational foreign exchange of +1%. Brand Equity Investment is 15.4% of net revenue, +10bps.

  • An interim dividend of 73.0 pence is in line with its stated policy to pay out about 50% of basic adjusted earnings per share.

Buy RECKITT BENCKISER GROUP PLC stocks / shares – A Step by Step Guide how to Buy / Purchase RECKITT BENCKISER GROUP PLC Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.

STEP 1: PROPER RESEARCH IS ESSENTIAL

Upon deciding you want to buy RECKITT BENCKISER GROUP PLC Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.

STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN RECKITT BENCKISER GROUP PLC STOCKS / SHARES

It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.

STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE

Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.

STEP 4: OPEN A BROKERAGE ACCOUNT

A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.

STEP 5: COMMIT AND PURCHASE RECKITT BENCKISER GROUP PLC STOCKS / SHARES

Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of RECKITT BENCKISER GROUP PLC stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy RECKITT BENCKISER GROUP PLC stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?

 

Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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