Ocado Group Shares

Buy Ocado Group shares



Ocado Group is a UK-based online supermarket with a history dating back to 2000, when the Group was first founded by four former merchant bankers as a concept start-up which commenced its trading in partnership with Waitrose in 2002.

In 2009, the Group released its ‘Ocado on the Go’ app, a platform which provided consumers with the option to purchase groceries online. This was followed by the launching of the Ocado Smart Platform, company-owned software for operating retail businesses online.

In 2018, the Group began to expand the international reach of its online operations, completing negotiations for an Ocado Smart Platform deal with Canada’s second largest supermarket chain, Sotheby’s. In the same year the Group signed an Ocado Smart Platform deal with US retail company Kroger, to build up to 20 Customer Fulfilment Centres (CFCs) using Ocado’s automated technologies.

In 2019 Marks & Spencer acquired a 50% share in Ocado’s UK retail business.

Today the Group operates as the world’s largest dedicated online grocery retailer, conducting all home deliveries from its warehouses. Its product portfolio consists of groceries from the Waitrose supermarket brand alongside its own Ocado brand, as well as name brand groceries and other speciality items such as flowers, toys and magazines.


  • Ocado Group has 580,000 active customers and drives growth along a three-tiered strategy focusing on groceries, general merchandise, and its platform business.
  • It differentiates itself in the online groceries sector by ensuring a positive customer experience with a focus on continually improving every element of the consumer shop, through the quality of its service and its user interfaces, the freshness of its products, the breadth and availability of its range, and the competitiveness of its prices.
  • Its General Merchandise division is upheld by a centralised operating model, which has enabled the Group to expand its offering into general merchandise categories, including its pet store, Fetch, its kitchen and dining store, Sizzle and its new premium beauty offering, Fabled, established in partnership with Marie Claire.
  • The Group works to implement a cycle of growth through its platform business through continuous innovation and investment in its integrated software and physical infrastructure solutions.


  • Ocado Group‘s values are pillared on three fundamentals, namely the environment, education and eating well. To this end, the Group’s improved efficiency with a 33% decrease in its CO2 intensity-based figure against its 2012 baseline year. In terms of education, the Group has launched several initiatives to drive digital literacy, engineering education, road safety, and recycling awareness.

  • The Group created its Rapid Router initiative in 2018, an open source software and guidance resource, teaching Key Stage 1 and 2 children how to code.

  • At the end of November 2018, the initiative recorded 99,000 registered users in the UK and over 160,000 globally; more than 3,000 schools have incorporated Rapid Router into their computing curriculum. Under the Group’s Eating Well policy, only 0.029% of food is wasted at Ocado, and no food waste goes to landfill.

  • Added to this, for every £ 1 which its customers submit with Donate Food with Ocado vouchers, the Group gives £ 2 worth of food to its Food Partners.


  • The Ocado Group trades on the Financial Times Stock Exchange (FTSE), where investors can buy shares under the stock symbol OCDO.

  • Data from the Group’s 2019 interim financial analysis shows 9.7% Retail Revenue growth, with the £ 562.5 million upfront cash payment on the close of the M&S deal in August providing it with ample financial flexibility to take full advantage of opportunities to grow Ocado Solutions and to accelerate the development of its platform.

  • The Group also reported strong underlying growth, with active customers up 9.7% to 745 000.

  • Total order volumes from Ocado and Fetch are reported at a current average of 318, 000 orders per week, up from 288 000 in 2018.

  • This strong performance underscores continued growth for the Group, reflecting in a solid share price with healthy long-term dividends for investors who choose to buy shares in the Ocado Group.

Buy OCADO GROUP stocks / shares – ? A Step by Step Guide how to Buy / Purchase OCADO GROUP Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy OCADO GROUP Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a $5 stock, multiply 100 by $5 to get $500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of OCADO GROUP stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy OCADO GROUP stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?