MERLIN ENTERTAINMENTS PLC (MERL) Shares
ABOUT MERLIN ENTERTAINMENTS PLC
Merlin Entertainments plc is a UK-based entertainments company with a history dating back to 1998, when the company as it exists today was established as the result of a management buy-out by Vardon PLC.
The company expanded its portfolio significantly with the purchase of Legoland for £ 250 million in 2005.This high-value expansion was continued with the acquisition of The Tussauds Group, owner of the Madame Tussauds celebrity wax attractions, for US Dollar 1.9 billion.
In 2010 the company made the decision to buy Florida-based theme park Winter Haven and reopened it as Legoland Florida.
The company cemented its international expansion with the purchase of US Dollar 116 million worth of entertainment attractions located in Australia and New Zealand, including Sydney Aquarium and the Sydney Tower.
OVERVIEW OF MERLIN ENTERTAINMENTS PLC
Merlin Entertainments plc is one of the largest attraction operators with 67 million visitors annually. The company oversees a globally diverse portfolio which it operates according to six growth drivers.
The first is to invest in its existing estates to grow visitation and continuously differentiate itself in the market. To this end, each attraction is designated a planned investment cycle to ensure that investments are funded from free cash flow.
The second is to exploit its strategic synergies, to leverage the growing scale of the Group through areas such as procurement, promotional activity and technology. This allows the Group to continuously improve on the customer experience.
The third driver is the development of its theme parks into destination resorts to increase the level of pre-booked revenue.
The fourth is to expand its midway attractions by introducing new brands into existing and new markets.
The fifth driver involves expanding its Legoland parks portfolio, with new parks in the US and South Korea already announced.
The sixth growth driver is centred on strategic acquisitions.
Much of Merlin’s performance strength lies in the fact that it operates in fundamentally attractive markets, benefiting greatly from increasing disposable incomes in both developed and emerging economies.
The Group’s global reach allows it to capitalize on new opportunities in the growing global tourism and leisure markets.
VISION & VALUES OF MERLIN ENTERTAINMENTS PLC
Across its diverse operations Merlin Entertainments plc values a commitment to community, conservation and the environment.
To this end the Group aims to make its destinations accessible to a broad range of people while investing in communities to protect the environment and promote local initiatives.
The Group contributes to local communities through employment and procurement, while in turn supporting other enterprises and services through generating consistent flows of tourists.
The ‘Merlin’s Magic Wand’ charity has issued over 600,000 attraction tickets and created over 40 Merlin ‘Magic Spaces’ for children facing serious illness, disability or adversity.
The Group established the Sea Life Trust to protect oceans and marine life. The Trust operates marine wildlife sanctuaries, runs conservation campaigns and funds projects and education programmes.
The Group is also a part of the UK Carbon Reduction Commitment (CRC) energy efficiency scheme, EU Energy Efficiency Directives and other regulations worldwide.
MARKET PERFORMANCE OF MERLIN ENTERTAINMENTS PLC
Merlin Entertainments plc currently trades on the Financial Times Stock Exchange (FTSE), where investors can buy shares under the stock symbol MERL.
Data from the Group’s 2019 interim financial analysis shows growth of organic revenue by 6.5%, driven by like for like revenue growth of 2.3% as Midway Attractions and Resort Theme Parks returned to growth, as well as the continued roll out of new attractions and accommodation.
Resort Theme Parks organic revenue showed growth of 4.1% driven by product investment, accommodation openings and favourable trading at Easter. LEGOLAND Parks organic revenue increased by 4.6% with continued accommodation openings offsetting challenging trading in the existing estate.
Accommodation revenue grew by 14.5% on a constant currency basis and represents 24% of theme park revenue.
This strong performance reflects a healthy share price with increasing dividends for investors who choose to buy shares in Merlin Entertainments.
Buy MERLIN ENTERTAINMENTS PLC stocks / shares – A Step by Step Guide how to Buy / Purchase MERLIN ENTERTAINMENTS PLC Stocks or Shares online.
Before buying any stock or share one has to consider a few factors.
STEP 1: PROPER RESEARCH IS ESSENTIAL
Upon deciding you want to buy MERLIN ENTERTAINMENTS PLC Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.
Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.
STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN MERLIN ENTERTAINMENTS PLC STOCKS / SHARES
It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.
STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE
Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.
STEP 4: OPEN A BROKERAGE ACCOUNT
A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.
STEP 5: COMMIT AND PURCHASE MERLIN ENTERTAINMENTS PLC STOCKS / SHARES
Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out. Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of MERLIN ENTERTAINMENTS PLC stocks / shares.
5 Questions to ask yourself before purchasing any stocks or shares.
- Is it the best time to buy this stock / share?
- Should I buy MERLIN ENTERTAINMENTS PLC stocks / shares in the current economic climate?
- Can I afford to buy this stock / share?
- What is the forecast of the stock / share growth?
- What is the current price per earning ration on the stock / share?