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Liberty Holdings


Buy Liberty Holdings stocks and shares



Liberty Holdings, Ltd. Ord is a financial services company that operates through various subsidiaries. The company’s portfolio includes asset management, retirement,investment, health products and insurance.Liberty ensures 6 million lives, employs almost 6 000 people full-time and approximately 3 600 agents that work on commission remuneration through the distribution of Liberty’s products.

Its products are offered in 24 African countries. The company invests millions in employee training and development. Liberty’s head office is in Braamfontein, Johannesburg.

Liberty is one of the largest insurance solutions providers, as well as one of the most successful companies in employee benefits, bank assurances and retail unit trusts in the country. The company has several subsidiaries, including Liberty Health, Retail SA, LIBFIN and Liberty Africa Insurance.

Liberty strives to be provide financial freedom to its customers, to be the most trusted South African company and to deliver positive customer experiences. The company conducts business with integrity, transparency and consistency. Employees are given the opportunity to reach full potential.

Liberty takes its social and environmental responsibilities very serious. In 2018 it invests R35.5 million to provide quality education to underprivileged communities. The company minimizes its waste consumption, recycles and invests in clean energy.

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  • Liberty is founded in 1957 by Donald Gordon and a year later sells its first life policy. In 1960 the company introduces South Africa’s first retirement annuity.
  • In 1962 Liberty starts trading on the Johannesburg Stock Exchange at a price of R2.70 per share. It’s the first life assurance company to be listed on the JSE. In 1964 London’s Guardian Royal Exchange acquires 75 percent of Liberty.
  • By 1967 Liberty’s total assets are worth R10 million.
  • Liberty Holdings is formed in 1968 with the acquisition of South Africa’s Guardian Assurance Company, as well as 75 percent of Liberty. A year later Liberty Asset Management is launched.
  • In 1971 the company launches the Donald Gordon Foundation to assist with social responsibilities. Several acquisitions take place during the next couple of years and the company expands impressively. Soon its assets grow to more than R100 million.
  • In 1978 the company forms Liberty Controlling Corporation and repurchase the controlling interest of Liberty from Guardian Royal Exchange with the Standard Bank Investment Corporation. Liberty becomes Standard Bank Investment Corporation’s largest shareholder in 1987. The company’s income surpasses R11 billion.
  • In 1992 Liberty is listed on JSE’s 5th largest company in South Africa. The following years are a series of acquisitions and numerous newservices are launched.
  • The company celebrates its 60th birthday in 2017.


  • Liberty Holdings trades on the Johannesburg Stock Exchange under the JSEstock symbol LBH.
  • Analysis data for Liberty’s financial results for the year ending the 3st of December 2018, report normalised operating earnings of R2 006 million, a significant increase from the same time the previous year. Third party cash flows are R10 168 million.
  • The company’s operational group equity value profits are R3, 1 billion. Liberty’s annual targeted dividend is 40 percent of the previous year’s total dividends.
  • The forecast for Liberty’s 2019 shares predicts a good investment as Liberty stocks are always popular to buy and has a good trade value.

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Buy LIBERTY HOLDINGS stocks / shares – A Step by Step Guide how to Buy / Purchase LIBERTY HOLDINGS Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy LIBERTY HOLDINGS Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of LIBERTY HOLDINGS stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy LIBERTY HOLDINGS stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?

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Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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