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Kingfisher plc


Buy Kingfisher plc shares



Kingfisher plc is a multinational UK-based retail company.

The group’s history dates back to 1982 with the establishment of Paternoster Stores Ltd, which later changed its name to Woolworth Holdings plc.

In 1989 Woolworth Holdings was rebranded as Kingfisher plc.

Today the company is the largest home improvement retailer in Europe with over 1,300 stores in ten countries across the continent, carrying such leading brands as B&Q, Brico Depot, Castorama and Screwfix. 


  • Kingfisher plc employs over 78,000 people with over 1,300 stores servicing 6 million customers.

  • The group’s target market is any individual seeking to make home improvements, with the European home improvement market being a particularly attractive sector worth 235 billion pounds and a customer base of 320 million homes.

  • Currently commanding a 5% stake in this market means that the company has plenty of potential for growth.

  • The company underwent a major restructuring with the launch of its transformation plan in 2015, integrating global functions with local operating companies. This allowed for greater streamlining and efficiency.

  • Included in this process was the diversification of its portfolio with the introduction of its own cutting edge products that were designed around sustainability.

  • Key aspects of this transformation included a unified and leading home improvement offer, enhanced digital capability, and optimising efficiency as mentioned above.

  • The aim of the transformation plan was to differentiate the group in terms of their customer proposition while remaining responsive to market demand in order to deliver more profitable growth.

  • Since the launch of the plan the company has noted increased organisational efficiency with greater insight into market demand, which has allowed it to launch new products of unique and quality design at affordable prices.


  • Kingfisher plc‘s core values are centred on sustainability which it integrates in its product decisions and its growth strategy.

  • To this end, the company’s sustainable growth plan is based on four goals, namely cost saving through sparing water and energy use; creating value by integrating circular economy principles in product design; chemical-free and healthy home products; and community investment to address poor or unfit housing.

  • The company believes that this plan will contribute to a sustainable environment while kick-starting growth as market sentiment increasingly moves in the direction of environmentally-friendly products.


  • Kingfisher plc currently trades on the Financial Times Stock Exchange (FTSE), where investors can buy shares under the stock symbol -KGF.

  • Data from the group’s 2019 financial analysis reflected a strong balance sheet with a working capital inflow of 24 million pounds and a return of 371 million pounds to shareholders.

  • The group expects to make important gains going forward as a result of the transformation plan, while it works to address divisional under performance.

  • While the group suffered a slight setback in the 2019 financial year in terms of revenue thus far, management is confident in the growth potential of the transformation plan, with its unified, unique and leading home improvement offer, enhanced digital capability, and optimised operational efficiency.

  • Added to this, the company’s responsive sustainable growth plan is set to drive market sentiment towards its products, making the purchase of shares a stable buy that offers good long-term dividends.

Buy KINGFISHER PLC stocks / shares – A Step by Step Guide how to Buy / Purchase KINGFISHER PLC Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy KINGFISHER PLC Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of KINGFISHER PLC stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy KINGFISHER PLC stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?


Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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