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Goodfood Market

Buy Goodfood Market stocks

GOODFOOD MARKET (FOOD) Stocks

ABOUT GOODFOOD MARKET

Goodfood Market Corp. is a leading online home-meal solution, meal-kit and grocery company. It was founded in 2014 and has its headquarters in Montreal, Quebec, in Canada.

After only four years in the industry, the company is now one of the biggest Canadian subscription delivery services, with more than a million meals being delivered every month. Goodfood holds approximately 40- to 45% of the Canadian meal-kit market.

The company was founded under the name Culiniste, by Jonathan Ferrari and Neil Cuggy, who worked as investment banking analysts at RBC Capital Markets.

The duo was soon joined by Raffi Krikorian. Together, they constitute the co-founders of the company. They launched the company with the objective to increase Canada’s grocery delivery options, whilst at the same time reducing the amount of wasted food in the Canadian food market.

In 2016, the company – known as Culiniste at the time – rebranded under its current name. This enabled it to focus more closely on its core mission – providing good food and making the impossible happen, from farm to table. Today, Goodfood Market Corp. employs about 1 000 people across its operations.

OVERVIEW OF GOODFOOD MARKET

  • Goodfood Market Corp. was formerly known as MIRA VII Acquisition Corp. The company functions in the meal-kit industry. It operates as a dinner subscription service that delivers fresh ingredients which makes it easy for subscribers to prepare meals at home.

  • Goodfood Market Corp.’s clientele selects their favourite recipes from a portfolio of original dishes available online on its website. A personalized box of ingredients is then prepared which is delivered to the subscriber’s doorstep, together with instructions.

  • Approximately 200 000 of these boxes are delivered to customers monthly. Goodfood Market Corp.’s mission is to bring the fun back to cooking and eliminate the hassle, so that families can bond while sharing a meal.

  • Since its establishment, the company quickly evolved from a meal-kit focussed company to an online grocery and home-meal solution provider. Its product portfolio includes dinner meal kits, breakfast meals, snacks, grocery items and ready-to-eat products. The company delivers across Canada, reaching about 95% of the country’s population.

VISION AND VALUES OF GOODFOOD MARKET

  • Goodfood Market Corp. is wholly committed to the well-being of Canadians.
  • Happiness starts with having access to food. Goodfood Market Corp. is people-centred, and cares about the communities in which it operates.
  • For every box purchased, it contributes to giving a nutritious meal to a child in need within its communities.
  • Values such as integrity, honesty and drive are deeply engrained in Goodfood’s DNA.
  • This mindset adds optimum value for shareholders who purchase company shares.

MARKET PERFORMANCE OF GOODFOOD MARKET

  • Goodfood Market Corp. trades on the Toronto Stock Exchange (TSE) under the stock symbol FOOD.
  • Goodfood Market Corp. had a successful year. For fiscal 2019, it revenue and gross merchandise sales more than doubled to reach US Dollar 200.8 million. Gross margin grew by 4.2 percentage points to 25.0% and adjusted gross margin increased by 6.1 percentage points to 39.7%.

  • The company recorded adjusted gross profit of US Dollar 79.8 million. Shareholders who buy or sell company shares can look forward to solid dividends and returns.

Buy GOODFOOD MARKET stocks / shares – A Step by Step Guide how to Buy / Purchase GOODFOOD MARKET Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.

STEP 1: PROPER RESEARCH IS ESSENTIAL

Upon deciding you want to buy GOODFOOD MARKET Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.

STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN GOODFOOD MARKET STOCKS / SHARES

It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.

STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE

Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.

STEP 4: OPEN A BROKERAGE ACCOUNT

A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.

STEP 5: COMMIT AND PURCHASE GOODFOOD MARKET STOCKS / SHARES

Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of GOODFOOD MARKET stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy GOODFOOD MARKET stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?

 

Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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