Buy Challenger shares



Challenger Limited is an investment management firm with a history dating back to 1985 when it was first established as Challenger International Limited. In 1997 the Group entered the annuities market following the purchase of Equity Life Limited.

Following the merger in 2003 with CPH Investment Corporation the Group changed its name to Challenger Financial Services Group Limited.

In 2009 the Group refocused its strategy on retirement savings and retirement spending.

In 2010 the Group changed its name to Challenger Limited and went on to commence the international expansion of its portfolio with the establishment of Fidante Partners Europe in 2015. In 2018 the Group was awarded the title of Association of Financial Advisers Life Annuity Provider of the Year.


  • Challenger Limited is Australiaā€™s largest provider of annuities and provides guaranteed income to thousands of customers. With $19 billion in assets under management, the Group focuses on providing customers with financial security for retirement by offering investment strategies that exhibit consistently superior performance, and by helping customers in retirement with safe and reliable income streams.

  • The Group offers a range of products and its market-leading annuities provide a secure income, either for lifetime or for a fixed term, regardless of how share markets perform. The Group’s product ranges include lifetime annuities, term annuities, aged care solutions, superannuation products, and fixed income managed funds. The retirement spending phase of superannuation is expected to grow strongly over the next 20 years, driven by demographic changes and maturing of the superannuation system.

  • The number of Australians over the age of 65, which is Life’s target market, is expected to increase by about 56% over the next twenty years.

  • Reflecting the demographic changes under way, and growth in Australia’s superannuation system, the annual transfer from the retirement savings phase of superannuation to the retirement spending phase was estimated to be about $ 67 billion in 2019. As retireesā€™ transition from Government-funded age pensions to private pensions, retirees are demanding safe, secure retirement income products that convert savings into income and provide financial security.

  • As such, The Group has a strong reputation with both consumers and advisers and is undertaking a range of initiatives to support sales while the financial advice market is disrupted.


  • Challenger values centre around the priority areas of responsible business practices; acting on issues affecting the ability of retirees to achieve financial security; and helping its customers and communities to be strong and financially resilient.

  • The Group seeks to achieve this by maintaining stakeholder trust and confidence, managing risk in the long term, and playing a key role in contributing to fiscally responsible solutions that help support an ageing population.


  • Challenger Limited trades on the Australian Securities Exchange (ASX) where investors can buy shares under the stock symbol -CGF. Data from the Group’s 2019 financial analysis shows normalised net profit before tax of $ 548.3 million, up $1.0 million or 0.2% on 2018.

  • The Group’s Funds Management business showed strong growth, with funds under management (FUM) increasing by more than 68% over the previous five years to $ 79 billion.

  • The Group has been able to deliver a stable performance despite market volatility, delivering a stable share price for good long-term growth in dividends, making it a strong buy for investors who wish to grow their returns in the long run.

  • The Group is set to capitalize on the ageing demographics in Australia, providing a basis for the future expansion of its assets.

Buy CHALLENGER stocks / shares ā€“ ? A Step by Step Guide how to Buy / PurchaseĀ CHALLENGERĀ Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy CHALLENGER Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investorā€™s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investorā€™s current portfolio. The investment ā€œrisk ladderā€, which identifies asset classes based on their relative riskiness, is another useful tool when determining which companyā€™s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a $5 stock, multiply 100 by $5 to get $500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each typeā€™s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investorā€™s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out. Ā Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of CHALLENGER stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy CHALLENGERĀ stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?