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Breville Group


Buy Breville Group shares



Breville Group Limited is an Australian multinational manufacturer and marketer of home appliances with a history dating back to 1932, when tee company was first established by Bill O’Brien and Harry Norvil as a radio manufacturer.

In the 1960s the company began to expand its portfolio to include kitchen appliances. Today the company oversees a broad product portfolio, including such brands as Breville, Kambrook, Ronson and Sage by Heston Blumenthal.

The company is headquartered in Sydney, Australia, and has been listed on the Australian Securities Exchange since 1999. 


  • The Breville Group’s core strategy is underpinned by the design and development of the world’s best kitchen appliances and effectively marketing these globally. The Group’s main brand is Breville, however, in different markets, it has several other company-owned brands and brand partners that assist in delivering on the business strategy.

  • The company delivers kitchen products to over 50 countries around the globe. In May 2013, the Group launched a range of 17 of its premium designed and developed products into the United Kingdom under a new Group-owned brand called Sage™. The brand identity and positioning of Sage™ is aligned closely to the new global Breville brand identity and ‘food thinking’ strategy.

  • The company’s Kambrook appliance range provides affordable, quality appliances in Australia and New Zealand, while its Ronson range is an established player in the electrical appliance market in Australia.

  • The Breville brand, in line with its global strategy, is focused on the premium kitchen segment of the market. In 2013 the Group became a machine partner with Nestlé Nespresso SA to distribute a range of Breville co-branded Nespresso machines in Australia and New Zealand.

  • The Kambrook and Ronson brands offer a broader range of products, including kitchen appliances, irons, vacuums, heating and cooling products, at an affordable price. In North America, the Group distributes its range of premium designed and developed products under the Breville brand through premium channels and its own online retailing platform.


  • The Breville Group is committed to ethical, responsible and sustainable conduct across the entire business and acknowledges the importance of respecting its stakeholders, including employees, shareholders, customers and suppliers. In order to ensure this commitment is being met, the Group has a sustainability committee and a sustainability co-ordinator to drive initiatives.

  • This committee is comprised of representatives from each area of the business to ensure sustainability issues company-wide are addressed. The role of this committee is to discuss all matters relating to sustainability and make strategic decisions regarding the Group’s approach to sustainability.

  • To ensure that the Group continues to attract key professionals, it offers career development opportunities within a nurturing yet challenging work environment, while aiming to represent diversity in many ways including gender, age, origin, race, cultural heritage, language and location.

  • The Group strives to incorporate sustainable decisions into operational facilities and has several energy efficient features to reduce energy usage including movement and light sensors to minimise use of lighting, timers on plant use (air conditioning, heating) and measurement of power usage.

  • The Group has been a committed signatory to the Australian Packaging Covenant for over 8 years, a voluntary agreement between government and industry which provides a framework for the reduction of the potential impact of products, packaging and warehouse operations on the environment.


  • Breville Group Limited trades on the Australian Securities Exchange (ASX), where investors can buy shares under the stock symbol -BRG.

  • Data from the Group’s 2019 financial analysis shows that group revenue increased by 17.5% with strong growth in both the Global Product and Distribution segments partly boosted by the strength of the USD. In constant currency, the Global Product segment delivered a 12.0% increase in revenue driven by European expansion and a strong performance in the USA offset partially by weaker export sales to Russia.

  • Group EBIT growth accelerated to +12.0%, while total dividends for the year increased by 12.1% to 37.0 cents per share.

  • This strong performance is set to continue going forward, bolstered by the Group’s strong position in its core markets coupled with its Acceleration Strategy in new markets. This strategy backed by an already strong market position makes this a solid buy-in with good long-term growth in returns for investors who choose to purchase shares.

Buy BREVILLE GROUP stocks / shares – A Step by Step Guide how to Buy / Purchase BREVILLE GROUP Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy BREVILLE GROUP Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of BREVILLE GROUP stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy BREVILLE GROUP stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?


Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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