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Bluescope Steel


Buy Bluescope Steel shares



Bluescope Steel Limited is an Australian flat product steel producer with a history dating back to its demerger from BHP Billiton on 22 July 2002.

The company has resources derived from New Zealand, the Pacific Islands, North America and Asia, and operates a diversified product portfolio that includes steel slab, hot rolled coil, steel plate, automotive steel, galvanised steel, corrugated galvanised iron, “Zincalume” coated steel, and pre-painted steel.

The company is headquartered in Melbourne, Victoria, and its largest operating plant, an integrated steelwork, is located at Port Kembla near in New South Wales. In March 2012 the company launched a new coated steel manufacturing plant in Jharkhand State, India. In February 2014 Bluescope Steel made the decision to purchase Orrcon Steel from Hills Corporation.

Its products include RHS, SHS and CHS structural tubular steel, hot-rolled structural steel and fencing, roofing and building accessories. Orrcon Steel supplies steel, tube and pipe to steel fabricators, furniture and trailer body manufacturers, housing and construction companies and pipeline and infrastructure engineering firms.


  • Today Bluescope Steel operates a diverse portfolio of businesses in some of the fastest growing economies of the world, and a strong balance sheet, which enables strategic flexibility. The company’s global networks comprise more than 100 facilities in 18 countries, employing around 14,000 people serving thousands of customers. The company’s successful global partnerships enable it to prosper in widely diverse markets. The company has established a joint venture in India with the Tata conglomerate, and its joint venture with Nippon Steel allows it to expand further into Asia. Added to this, many of its customers are Fortune 500 companies.

  • As such, the company is a leading international supplier of steel products and solutions, principally focused on the global building and construction industry.

  • The company is structured into five businesses, namely:
    • Australian Steel Products
    • Buildings North America
    • Building Products Asia and North America
    • New Zealand & Pacific Islands
    • North Star BlueScope Steel

  • The company seeks to drive growth in premium branded coated and painted steel markets in Asia Pacific and build on the strong value proposition it offers customers across the Pacific Rim from Asia, Australia, New Zealand and to the west coast of North America.

  • Regarding its engineered buildings business, the company aims to drive BlueScope Buildings growth. As such, the company is a market leader in the two largest markets, North America and China.

  • BlueScope works to deliver value from steelmaking in Australia and New Zealand by remaining cost competitive and continuing to deliver value through the cycle. Overall, the company’s framework for value creation is based on quality of earnings, returns on invested capital, credible growth plans and the strength of the balance sheet.


  • Bluescope Steel‘s values are pillared on its sustainable development goals, which include good health and well-being, gender equality, clean water and sanitation, decent work and economic growth, and climate action.

  • The company recognizes the important role it plays through collaboration with customers and suppliers and works to build skills in countries and industries where health and safety standards may be below its expectations. To this end, the company believes in enabling equal opportunity so that all its employees can participate fully and effectively across all levels of its organisation.

  • The company believes that people must be treated fairly and without discrimination to support the elimination of all forms of forced or compulsory labour and the abolition of child labour.

  • The company employs more than 14 000 people and seeks to positively affect the working lives of many thousands more throughout its supply chains.


  • Bluescope Steel Limited trades the Australian Securities Exchange (ASX) where investors can buy shares under the stock symbol -BSL.

  • Data from the company’s 2019 financial analysis shows a strong performance underpinned by record results at North Star and strong results at Australian Steel Products.

  • Underlying EBIT was US Dollar 1.348 million, up by US Dollar 79 million on 2018; free cash flow was US Dollar 1.304 million, up by US Dollar 573 million on 2018. Sales from continuing operations produced US Dollar 12.5 million. The Group announced final dividends of 8.0 cents per share.

  • The Group’s strong performance, bolstered by growth in its core markets, is set to continue the back of its ongoing expansion, delivering a healthy share price and solid long-term yields for investors who choose to buy shares.

Buy BLUESCOPE STEEL stocks / shares – A Step by Step Guide how to Buy / Purchase BLUESCOPE STEEL Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy BLUESCOPE STEEL Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of BLUESCOPE STEEL stocks / shares.

5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy BLUESCOPE STEEL stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?


Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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