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Buy Apple stocks and shares



Multinational technology company Apple Inc. develops, designs and sells computer software, online services and consumer electronics. Along with Google, Facebook and Amazon it is considered one of the Big Four.

Apple’s well-known hardware products include the iPad tablet, the iPhone smartphone, the iPod portable media player, the Apple Watch smartwatch, the Mac personal computer, the HomePod smart speaker, the Apple TV digital media player and the Apple Airpods wireless earbuds.

The company’s software includes the iTunes media player, the macOS and iOS operating systems, the iLife and iWork productivity and creativity suites and the Safari web browser.

Apple’s professional applications include Logic Pro, Xcode and Final Cut Pro.

The company’s online services include the Mac App Store, the iTunes Store, Apple Music, iCloud, the iOS App Store, iMessage and Apple TV+. Its other services include Genius Bar, AppleCare, Apple Card, Apple Store, Apple Pay and Apple Pay Cash.

Products are sold worldwide through Apple’s online stores, direct sales force, third-party wholesalers, its retail stores and resellers. Apple Inc.’s history goes back to 1976 when it was founded. Its headquarters has remained in Cupertino, California since the start of the company.

Today Apple has approximately 132 000 employees.

Some of Apple’s subsidiaries are Apple Store, Beats Electronics, FileMaker, Beddit, FingerWorks, PrimeSense and Anobit.

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  • Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple in 1976. The company is founded to develop and sell Apple I, Wozniak’s personal computer. Within 12 days Wayne sells his share back. In 1977 it is incorporated as Apple Computer, Inc. and computer sales, which includes the Apple II grows fast.
  • In 1980 the company goes public with immediate financial success after computer designers are hired and a production line is put in place. The company starts producing new computers over the next few years with innovative graphical user interfaces, such as the 1984 original Macintosh.
  • In the 1990’s Apple loses market share to lower-priced Microsoft Windows on Intel PC clones.
  • In 1997 Apple buys NeXT solving its desperately failed operating system strategy. The company starts returning profit and launches the iMac in 1998.
  • In 2001 the retail chain of Apple Stores are opened and numerous companies are bought to broaden Apple’s software portfolio. In 2007 the company is renamed Apple Inc. and the iPhone is launched.
  • As of 2018 Apple Inc. has 504 retail stores in 24 countries. It also operates the world’s largest music retailer, the iTunes Store. More than 1.3 billion Apple products are actively used across the globe as of January 2018.
  • Apple Inc. is ranked the world’s most valuable brand. The company does however receive significant criticism regarding its environmental practices, unethical business practices, origins of source materials and labor practices of its contractors.


  • Apple Inc. values accessibility as it believes that technology is most powerful when it empowers everyone.
  • Since 2014 Apple Inc. has been part of the ConnectED initiative – pledging US Dollar 100 million of teaching and learning solutions to more than a 100 underserved schools in the U.S.
  • In 2019 Apple aims to minimize its impact on the environment and such an example is the new MacBook Air and Mac mini which has enclosures made of 100% recycled aluminium.


  • Apple Inc. trades on the New York Stock Exchange under the NYSE Stock Symbol “AAPL”.
  • In 2018 the company’s worldwide annual revenue totalled US Dollar 265 billion for the fiscal year. By revenue it is the world’s largest information technology company.
  • It is also the world’s third largest mobile phone manufacturer after Samsung and Huawei. Apple Inc. became the first public U.S. company to be valued at over US Dollar 1 trillion in August 2018.

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Buy APPLE stocks / shares – A Step by Step Guide how to Buy / Purchase APPLE Stocks or Shares online.

Before buying any stock or share one has to consider a few factors.


Upon deciding you want to buy APPLE Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.

Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.


It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a US Dollar 5 stock, multiply 100 by US Dollar 5 to get US Dollar 500.


Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.


A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.


Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out.  Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of APPLE stocks / shares.

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5 Questions to ask yourself before purchasing any stocks or shares.

  1. Is it the best time to buy this stock / share?
  2. Should I buy APPLE stocks / shares in the current economic climate?
  3. Can I afford to buy this stock / share?
  4. What is the forecast of the stock / share growth?
  5. What is the current price per earning ration on the stock / share?

Read more about : AMAZON STOCKS

Author Details

Louis Schoeman

Louis Schoeman

Featured Forex and Stocks writer

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